Targeted Online Advertising: The Savior of the Web or Fundamental Threat to Privacy?

Behavioral advertising is seen as by some as the fuel that will power the next cycle of innovation for the Internet and by others as intrusive tracking of private citizens that should be severely restricted by government. As Congress considers legislation that would impact online advertising, a clear understanding of both sides of this issue is needed to enact positive reforms that both encourage innovation and protect consumers. In this event, ITIF will bring together various experts from academia and think tanks to debate the merits of behavioral advertising and discuss the evolving nature of online advertising.