David Price
Director of Piracy Analysis
NetNames
Dr David Price is a leading expert in digital piracy. David has well over a decade of specialist experience working with companies seeking to understand the advantages and dangers of internet technologies. He designs research solutions and provides client-focused analysis that addresses the specific needs of content and technology companies. David is a leading authority on the propagation and spread of digital piracy over time and across ecosystems, carefully analysing the underlying strategic reasons for specific instances of piracy and demonstrating how they came to be and - just as importantly for content owners - where they are heading in the future.
David has a doctorate in Criminology from the University of Cambridge.
Recent Events and Presentations
Stealing for Profit: A Close Look at the Revenue of Online Piracy Websites
Join ITIF for a presentation from David Price, head of piracy intelligence at the UK firm NetNames, who will present the first major assessment of how much ad revenue is generated by piracy websites.
The Size and Shape of Online Piracy
At this event, industry analyst David Price will unveil a new study that examines the size and scope of global Internet piracy.
Online Piracy Remains Intractable Without Government Action
The Internet generates a lot of traffic. Cisco reports that this year global IP traffic on the Internet is expected to exceed 21,000 petabytes per month (a petabyte is about 1 million gigabytes) and the total volume is expected to increase by almost one-third every year. At the per-connection level, Cisco found that the average broadband connection generates almost 15 GB of Internet traffic per month. So what is all this traffic? And how much of this traffic is being used for legitimate content and how much is being used for piracy? To answer this question NBCU commissioned a new study conducted by Dr. David Price, the Head of Piracy Intelligence for Envisional (and released at an ITIF event today) that paints a vivid picture of the current size and state of online piracy. The top line finding is striking: an estimated 23.8 percent of global Internet traffic is attributable to copyright-infringing content. The number is staggering. In the offline world, this would be as if almost a quarter of the traffic on our highways was made up of criminals shipping counterfeit or illegal products. For policymakers this report should serve as a much needed wakeup call that the problem of digital piracy has not abated and demands a response on par with the magnitude of the situation.
