Po Yi

Po Yi is a partner in Manatt’s Advertising, Marketing and Media practice. She serves clients across a wide range of industry sectors, including financial services, consumer products, retail, hospitality, sports, media and entertainment, and advertising and her clients range from major brands to independent agencies and digital media and technology companies. With over two decades of experience in private practice and in-house, Po provides cross-purpose, multidisciplinary legal counseling on transactional and regulatory matters in advertising, entertainment and media. She works with clients in strategically assessing and addressing competitive and regulatory compliance challenges, including evaluating advertising and marketing practices, developing compliance programs and assisting clients in the event of legal or regulatory actions related to advertising and marketing practices; negotiating business alliances, including sponsorships, co-promotion deals, media deals, agency agreements, and talent endorsements; advising on content production and distribution issues; and developing and implementing advertising and marketing programs across multiple platforms. A recognized thought leader, Po hosts and executive produces Manatt’s Perfect Balance: An Advertising Law Podcast, edits the firm’s Advertising Law Newsletter, and previously taught Advertising & Public Relations Law at Syracuse University’s S.I. Newhouse School of Public Communications as an adjunct professor.